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ABOUT US
FOUNDER'S NOTE
Have you ever felt out of options while searching for the perfect outfit for that first impression or evening out, or felt upset because your favorite brand didn’t have versatile options for multiple occasions? And even if they did, it wasn't comfortable enough to wear all day long? Trust me, I can relate!
When it came to international brands selling in the Indian market, the common problem we, Indian girls, faced was size and comfort. The brands didn’t understand the Indian woman’s body, lacked enough size options, and often offered products that were a few seasons old! That was the gap I wanted to fill.
That’s where the idea of Blue Beans came from—a brand providing fashion-forward clothes that cater to your unique body type and the Indian climate by using comfortable fabrics, while also offering customization according to your size. Blue Beans started from a simple frustration: wanting trendy clothes that didn't feel like torture chambers! We, as young women, craved outfits that could keep up with our busy lives—comfortable enough for all-day hustle, yet stylish enough to turn heads.
I started Blue Beans to put India and its culture on the global fashion map and to meet every woman’s needs, whether for size, style, or comfort. I believe every day is a unique story, and the best way to express that is through your clothes. We believe fashion should empower you, not restrict you, because you deserve to conquer the world feeling your absolute best, every single day.
As a team of two, we started in a small spare apartment. From there to today, we have grown into a team of seven talented and hardworking members. With our customers’ utmost love and trust, we have come far! Blue Beans exists because we believe in YOU—style made for every story.
For Blue Beans, the best is definitely yet to come!
In my off hours, I love traveling, hosting friends, watching movies, and reading!
OUR PHILOSOPHY
Blue Beans is dedicated to empowering individuals to express their unique style through chic, versatile, and fashion-forward pieces. Inspired by the life and culture of fashion-forward cities around the world, we curate pieces for modern, style-conscious consumers, offering an unconventional approach to style that fits any mood and occasion.
Blue Beans isn't just a clothing brand; it's a community for the go-getter girl. We're here to celebrate your individuality and provide the perfect outfit for every chapter in your story. Whether you're crushing a job interview, brunching with friends, or embarking on a solo adventure, Blue Beans empowers you to express yourself with confidence and style.
We believe every woman deserves to feel comfortable, relatable, and confident in her own skin. Fashion should be a tool for self-expression and self-discovery, not a source of limitation. That's why we embrace inclusivity and celebrate all shapes and sizes. Your story is unique, and your wardrobe should reflect that. Blue Beans exists to empower you to evolve your style as you evolve as a person.
Owing to my culturally rich background, I desired a clothing brand that honored our heritage and artisans while reflecting our modern and progressive lifestyle. That’s why with every piece you buy from Blue Beans, you are promoting local Indian artisans and craftsmen, impacting the lives of daily wage workers, and making the invisible workforce of the fashion business visible.
This is your story. Style it your way.
